Home About Strategy

Our strategy is based on our “IONIC” principles. These principles describe our strategic priorities which are aimed at fortifying our leadership position and achieving long-term growth.

Principles of our IONIC strategy:

Incremental Innovation

Through continuous investments in R&D, we foster innovation solutions to create safe, eco-friendly alternatives and drive new user patterns.

Customer Orientation

We partner with our customers to cater to their new chemical material needs with high-quality and cost-effective product formulations.

Global Network

We leverage our global & local network and “near to customer” approach for achieving the right mix of exports & local market share.

Positive Impact

We are committed to making a difference to humanity with non-toxic alternatives to PVC additives and stabilizers.


We are focused on science and technology-driven solutions that are sustainable and good for the environment, our customers and our growth.

With this strategy, we are uniquely positioned to expand our product base, market access and R&D expertise. With these strengths, we aim to capitalize on the opportunity that emerging economies are witnessing in becoming the global hubs for specialty chemical manufacturing.

Our Products

Contact Us

34/1, Vikas House, East Punjabi Bagh, New Delhi-110026, India

+ 91-11-4314 4444

+ 91-11-4314 4488